Privacy Policy

Last Updated: September 4, 2026

Western Mixer Parts, LLC, doing business as Western Trucks (“Western Trucks,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information of our customers and website visitors.This Privacy Policy describes how we collect, use, disclose, and protect information when you visit WesternTrucks.com, purchase products, request information about trucks or equipment, schedule service, request a quote, apply for financing, communicate with us, or otherwise interact with Western Trucks.Western Trucks sells commercial trucks, equipment, truck parts and accessories and provides related commercial vehicle services.

1. INFORMATION WE COLLECT

We may collect personal information that you provide directly to us as well as certain information automatically collected when you use our website.

Information You Provide

Depending on your interaction with Western Trucks, we may collect:

• Name
• Business or company name
• Email address
• Telephone number
• Billing and shipping addresses
• Account information
• Order and purchase history
• Quote and estimate requests
• Truck and equipment inquiries
• Service requests
• Trade-in information
• Financing inquiries
• Communications with our sales or customer-service teams

Vehicle and Equipment Information

When you request parts, service, financing, trade-in information, or assistance with a vehicle or piece of equipment, we may collect information such as:

• Vehicle identification number (VIN)
• Year, make, and model
• Mileage
• Engine and transmission information
• Unit or fleet number
• License or registration information
• Equipment specifications
• Service and repair history
• Photographs
• Part numbers

Payment Information

When you make a purchase, payment information may be collected and processed by Western Trucks and/or our third-party payment processors.

Depending on the transaction, this may include credit or debit card information, bank information, billing information, or other payment-related information.

We use third-party payment providers to securely process certain transactions.

Financing and Credit Information

If you request financing, leasing, commercial credit, or another financial product, you may be asked to provide additional information.

This information may include:

• Identification information
• Business information
• Employment information
• Financial information
• Credit information
• Social Security number or taxpayer identification information when required
• Other information required by a lender or financial institution

Financing applications may be processed by third-party banks, lenders, financing companies, or other financial service providers.

Those providers may have their own privacy policies and disclosures.

2. INFORMATION COLLECTED AUTOMATICALLY

When you visit WesternTrucks.com, we and our service providers may automatically collect certain information, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Search activity
• Shopping-cart activity
• Referring website
• Approximate location derived from IP address
• Date and time of visits
• Advertising interactions
• Website usage information

We may collect this information through cookies, pixels, analytics tools, and similar technologies.

3. HOW WE USE INFORMATION

Western Trucks may use information we collect to:

• Process and fulfill orders
• Process payments
• Provide quotes and estimates
• Respond to truck and equipment inquiries
• Identify compatible truck parts
• Schedule repair and service appointments
• Manage customer accounts
• Arrange shipping, freight, delivery, and pickup
• Process returns and warranty claims
• Maintain customer and fleet records
• Process trade-in inquiries
• Facilitate financing and credit applications
• Communicate regarding orders and transactions
• Provide customer support
• Improve our website
• Improve our products and services
• Analyze website traffic
• Prevent fraud and unauthorized transactions
• Maintain security
• Measure advertising effectiveness
• Provide marketing communications where permitted
• Comply with applicable laws and regulations
• Protect Western Trucks, our customers, and our business

4. COOKIES AND ANALYTICS

WesternTrucks.com may use cookies and similar technologies to operate and improve our website.

Cookies may be used to:

• Remember website preferences
• Maintain shopping carts
• Understand how customers use our website
• Improve website performance
• Measure advertising campaigns
• Provide relevant advertising
• Prevent fraud and improve security

We may use third-party analytics and advertising providers, including services offered by companies such as Google and Meta.

These companies may use cookies, pixels, or similar technologies to collect information about interactions with our website and advertisements.

Where required by applicable law, users may have the ability to manage certain cookie and advertising preferences.

5. HOW WE SHARE INFORMATION

Western Trucks does not sell personal information for money.

We may disclose personal information when reasonably necessary to operate our business.

This may include sharing information with:

• Payment processors
• Banks and lenders
• Financing companies
• Credit providers
• Manufacturers
• Parts distributors and suppliers
• Warranty providers
• Shipping and freight companies
• Delivery providers
• Website and e-commerce providers
• Customer relationship management providers
• Software and technology providers
• Advertising and analytics providers
• Insurance providers
• Accountants, attorneys, and professional advisors
• Government agencies or law enforcement when legally required

We may also disclose information as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

6. ADVERTISING AND MARKETING

Western Trucks may use information regarding website activity to measure and improve our advertising.

We may use advertising platforms such as Google, Meta, and other digital advertising providers.

Depending on applicable state law, certain advertising activities may be considered “sharing,” “targeted advertising,” or a “sale” of personal information even when Western Trucks does not receive money in exchange for the information.

Where required by applicable law, we will provide applicable rights to opt out of these activities.

7. EMAIL AND TEXT MESSAGES

If you provide us with an email address or telephone number, Western Trucks may communicate with you regarding:

• Orders
• Quotes
• Truck or equipment inquiries
• Service appointments
• Shipping and delivery
• Financing inquiries
• Customer-service matters
• Promotions and offers, where permitted

You may unsubscribe from promotional emails using the unsubscribe link provided in those messages.

If you separately consent to receive marketing text messages, message and data rates may apply. Consent to marketing text messages is not a condition of purchasing goods or services.

8. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have additional privacy rights under applicable law.

Depending on where you reside and the laws applicable to Western Trucks, these rights may include the right to:

• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request a portable copy of certain information
• Opt out of certain targeted advertising
• Opt out of certain sales or sharing of personal information
• Appeal certain decisions concerning a privacy request

These rights are subject to applicable legal limitations and exceptions.

Western Trucks may need to verify your identity before processing a privacy request.

We will not unlawfully discriminate against a customer for exercising an applicable privacy right.

9. DATA SECURITY

Western Trucks uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, or disclosure.

However, no website, electronic transmission, computer network, or storage system can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account credentials and should notify Western Trucks if they believe their account or personal information has been compromised.

10. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and to operate our business.

Information may also be retained as necessary to:

• Maintain transaction records
• Administer warranties
• Maintain tax and accounting records
• Comply with legal requirements
• Prevent fraud
• Resolve disputes
• Enforce agreements

Retention periods vary depending on the nature of the information and transaction.

11. THIRD-PARTY WEBSITES

WesternTrucks.com may contain links to websites operated by manufacturers, financing companies, social-media platforms, vendors, or other third parties.

Western Trucks does not control and is not responsible for the privacy practices of third-party websites.

We encourage customers to review the privacy policies of third-party websites before providing personal information

12. CHILDREN'S PRIVACY

WesternTrucks.com is intended for a general adult and commercial audience.

Our website is not directed toward children under the age of 13, and Western Trucks does not knowingly collect personal information from children under 13.

13. BUSINESS TRANSFERS

If Western Trucks or Western Mixer Parts, LLC is involved in a merger, acquisition, sale, financing, restructuring, bankruptcy, or transfer of some or all of its assets, personal information may be transferred as part of that transaction as permitted by law.

14. CHANGES TO THIS PRIVACY POLICY

Western Trucks may update this Privacy Policy periodically to reflect changes to our business, website, technology, or applicable laws.

The updated policy will be posted on WesternTrucks.com with a revised “Last Updated” date.

Your continued use of the website after an updated policy becomes effective constitutes acknowledgment of the updated policy to the extent permitted by applicable law.

15. CONTACT US